Our Privacy Policy


We are Wye Fruit Limited. This privacy policy aims to provide you with information as to how we collect and process your personal data through use of this website only: www.wyefruit.co.uk .

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this Privacy Policy, you must stop using our Site immediately.


External Links

Please note that this policy only applies to wyefruit.co.uk website. Various links which are contained within this website who are owned by independent companies which Wye Fruit Limited has no control over and are not covered by this policy. Wye Fruit Limited is not liable or responsible for content on these pages. We encourage you to read the privacy statements on the other websites you visit.


The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

From your use of our website, we generally only collect usage data but by contacting us we will also collect additional data. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes [first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender].
  • Contact Data includes [billing address, delivery address, email address and telephone numbers].
  • Financial Data includes [bank account and payment card details].
  • Transaction Data includes [details about payments to and from you and other details of products and services you have purchased from us].
  • Technical Data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website].
  • Profile Data includes[your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses].
  • Usage Data includes [information about how you use our website, products and services].
  • Marketing and Communications Data includes [your preferences in receiving marketing from us and our third parties and your communication preferences].

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


How is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your [Identity, Contact and Financial Data] by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply to receive our products;
  • apply to become one of our Growers/suppliers;
  • Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, [server logs] and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties [and public sources] as set out below:
  • Technical Data from the following parties:

 Analytics providers [such as Google based outside the EU];

Identity and Contact Data from publicly availably sources [such as Companies House and the Electoral Register based inside the EU].



  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

All personal data is processed and stored securely, for no longer than is necessary in light of the reasons for which it was first collected. Your data will only be stored within the European Economic Area (the ‘EEA’).



A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Wye Fruit Limited uses cookies to help Wye Fruit Limited identify and track visitors, their usage of Wye Fruit Limited website, and their website access preferences. Wye Fruit Limited visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Wye Fruit Limited websites, with the drawback that certain features of Wye Fruit Limited websites may not function properly without the aid of cookies.


Privacy Policy Changes

Although most changes are likely to be minor, Wye Fruit Limited may change its Privacy Policy from time to time, and in Wye Fruit Limited sole discretion. Wye Fruit Limited encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


Your Rights

As a data subject, you have the following rights under the GDPR, which this Policy and our use of personal data have been designed to uphold:

  • The right to be informed about our collection and use of personal data;
  • The right of access to the personal data we hold about you;
  • The right to rectification if any personal data we hold about you is inaccurate or incomplete;
  • The right to ask us to delete any personal data we hold about you;
  • The right to restrict (i.e. prevent) the processing of your personal data;
  • The right to data portability;
  • The right to object to us using your personal data for particular purposes; and
  • Rights with respect to automated decision making and profiling.

You have the right to make a complaint at any time to the Information Commissioner’s Office (‘ICO’), the UK supervisory authority for data protection issues (www.ico.org.uk). Wye Fruit Ltd would appreciate the chance to address any concerns you have before you approach the ICO, so please contact Chris Fletcher: Email: fletcher.c@wyefruit.co.uk or James Lonsdale: Email: Lonsdale.j@wyefruit.co.uk in the first instance. We can provide you with our Subject Access Request Policy on request.